State of the Pitch

Every agency that’s ever participated in a pitch knows RFPs and pitch processes can be far from perfect. We’ve all heard the horror stories and whether the pitch is run directly by a client or a search consultant, win or lose, we all sense there’s probably room for improvement.

Our partners at TrinityP3 in Australia pioneered a survey to capture much needed data on the state of the pitch landscape to help the industry understand the good, the bad and the ugly of pitching across Australia. The information gathered is now a starting point for an industry discussion around pitching based on actual data rather than hearsay.

We have joined forces with Campaign, to launch the State of the Pitch survey here in Canada and are asking every agency that participates in any pitch – irrespective of winning or losing – complete the survey. The link can be used as many times as needed – one for each pitch.

This is totally confidential, and your responses will be completely anonymous unless you choose otherwise.

Campaign’s global team of data analysts will then work to process the findings, working with the editorial team here in Canada to produce a full, anonymized report.

Thank you in anticipation. Collectively, let’s bring a more informed discussion to the State of the Pitch here in Canada.