Artificial Intelligence and Your Agency

Artificial intelligence (AI) is no longer a futuristic concept but a tangible tool that can transform your marketing strategies. That’s why we’re here to help you harness the potential of AI while maintaining control and ensuring alignment with your agency.

Our AI consulting services include:

• AI Services Planning
  Ensure AI strategy for marketing is aligned with your goals, create a roadmap with your agency for AI implementation.
• AI Contract (re)Development
  Unless you’ve only recently onboarded a new agency, chances are you’ve not contemplated AI within your agency contracts.  As AI evolves, it’s essential to have clear contractual terms in place that safeguard your rights and protect your investment.
• AI Scope Requirements
  Agency scopes of work for AI can quickly balloon if not proactively managed.  We help by defining / refining your AI objectives andarticulating specific goals for using AI, such as improving customer experiences, optimizing campaigns, and gaining deeper insights.
• Guidelines for AI implementation
  Establish data sharing guidelines, specify AI tools and requirements, define roles and responsibilities, set measurable metrics, address ownership and licensing issues, and prioritize ethical considerations for bias, fairness, privacy, transparency, and data usage.
• Guidelines for AI in production
  If you or your agency is leveraging AI in production then it’s crucial you have a framework for ethical, legal and human oversight.
• Guidelines for AI in media
  If you or your agency is leveraging AI in media planning or buying, articulate contractual requirements and understand the risks around potential media bias and if / how AI skews towards certain programmatic buying technologies.