Agency Roster Management

Are you overwhelmed by a growing number of agencies on your roster – perhaps with each seemingly doing its own thing with consistently inconsistent results?  Marketers often find themselves grappling with an inefficient agency ecosystem that fails to deliver maximum value. To bring clarity to the range of agencies you’re working with, we can help with:

Agency Roster Evaluation

• Identifying overlapping roles and / or functions across multiple agencies
• Assessing agencies against current marketing strategy and requirements
• Assessing whether agencies complement or compete with each other’s strengths and weaknesses
• Assessing the cultural fit between the marketer and each agency
• Reviewing contractual terms and conditions

Agency Roster Optimization

• Aligning agencies to defined Scopes of Work
• Exploring hybrid models that combine in-house teams, agencies, and freelancers to achieve optimal balance
• Establishing clear expectations for agency performance, including KPIs, timelines, and deliverables.
• Reviewing existing agency contracts to identify opportunities for renegotiation