I’m a little embarrassed to admit our website hasn’t been changed in um… a few years.  OK, eight.  And it’s been way too long.

It’s not often I get to play in the creative sandbox.  As marketing management consultants it’s our job to help find the right agency, help clients ask the right questions or negotiate the deal.  Never do we get the opportunity to play creative director!

And anyway, as marketing consultants how creative could we be…?  But I figured if we’re going to walk the talk, we should at least have a website that doesn’t make people yawn.

So, we made a conscious decision: No stock photos. You know the ones – people laughing hysterically at the arrival of  blueberry muffins, or high-fiving in front of a pie chart like they just won the lottery. We’re pretty sure those photos are responsible for at least 30% of internet fatigue.

The Quest for Non-Boring Visuals

We needed something different. Something that reflected our effective approach and solid reputation but something that was also little off kilter to enable us to stand-out from being ‘just another consultancy…’

Enter the incredibly talented, and thankfully hilarious, Rachel Riordan.

I’ve known Rachel for years.  A visual soulmate. Wrapped up with an acerbic wit not to be trifled with.

So I wrote a brief (yes, really…) and asked for illustrations that were eye-catching, memorable and, dare we say, a little bit weird (in the best way possible). Rachel’s quirky sense of humour and her ability to translate that into charmingly odd visuals was a match made in illustration heaven.

When I tell you that Rachel described the collaboration process as ‘designs fueled by Prosecco and mental breakdowns…’  interspersed with uncontrollable giggles, you’ll get where we’re coming from…

The final product? A website that doesn’t take itself too seriously but gets the information across.

So please, mosey on over to listenmore.ca and have a look. And we promise, no forced smiles or blueberry muffin-induced euphoria required.

A Standing Ovation for Rachel Riordan as I can’t sing Rachel’s praises enough. Check out her portfolio at luckybones.ca

And now it’s your turn… Let us  know what you think of our new digital digs.